Citrus-Lime has created a powerful new marketing solution to enable Retailers to generate targeted marketing strategies. Marketing Desk is a hosted solution that utilises the extensive Customer histories and spending habits that are accumulated in an RMS EPOS database. Through a series of filters and campaign conditions, a Retailer can maximise their marketing strategy by approaching customers with a promotion that is relevant and attractive to that individual.
For Example:
“I want to see a list of customers who purchased a road bike, who have not purchased for six months, in the Manchester postal areas, who has spent more than £2k”
With these campaign criteria in mind we can filter our database to generate a Mailing list that targets potential sales opportunities with Customers who have already made purchases in line with our new promotion. A change in a Brand’s seasonal products could mean we expect to stock a certain number of their £2k + road bikes that we would ideally like to establish interest in, so we can pinpoint the strongest opportunities and key audience for a sales promotion.
Marketing Desk Key Features
-Utilises accumulated Customer purchase histories directly from your RMS database;
-Wide range of sales promotions are supported by our integrated EPOS and Ecommerce solutions;
-Guided ‘step by step’ process with versatile campaign conditions to generate a targeted marketing strategy;
-Geo-Targeting enables geographic marketing campaigns by selected postal districts;
-Profile Sales between a specified time frame, set campaign parameters for Item Departments, Categories or Brand;
-Profile Customer allows you to target lapse customers, min/max spending and review your refined customer mailing list;
-Generate Mail Merge for Word labels and letter templates and/or Email Mailing List
Targeted promotions using Marketing Desk can drive sales, increase business, and develop a high standard of customer service and satisfaction. Retailers can streamline their marketing plans and make more effective choices about the direction of their advertising, saving money by allowing them to directly target the consumers most likely to respond to a specific promotion, delivering a more personalized approach to marketing and advertising. RMS maintains a database of all customer purchases and spending habits. Using this data to power Marketing Desk will allow you to approach customers that it will most likely affect and convert, saving money over a conventional mass mailing, which the majority of which would end up in someone’s recycle bin.
Marketing Desk lets you choose whom to direct your marketing campaign to, for optimum results.
Playing to the strengths of an integrated RMS EPOS and Citrus Store 2.0 Ecommerce solution to create and manage multiple sale promotions, both online and in store, the new Marketing Desk enables a Retailer to efficiently orchestrate a complex marketing strategy to build a solid customer base and encourage repeat business. A customers full purchasing history and spending habits are filtered accordingly, building a list of relevant candidates for any given initiative; from touching base with lapsed customers within a geographical radius with a promotional code, to a select ‘cheese and wine’ event to kick start a new season for customers who have previously invested in a Brands seasonal products.
Marketing Desk is a guided, user-friendly solution that can breakdown your full Customers Account History to find the best candidates for your promotional campaign. The ability to specify a range of conditions and filters allows you to refine a Mailing list to match any initiative and Citrus-Lime have integrated EPOS and Ecommerce platforms support a versatile range of sales and promotional functionality.
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