It’s clear that retailers like Giant UK, who take a cross-channel approach in their businesses, are reaping rewards.
Now united via our 'Click & Collect' software (http://www.shopgiant-bicycles.co.uk/) Giant UK's customers can now enjoy the ease of online shopping with all the benefits and convenience of visiting a physical store.
Customers want to be able to shop in a way that is convenient to them and click-and-collect is an ideal way to reach and influence them – not only does it improve customer service but it ensures you get the sale. This is a compelling opportunity for retailers such as Giant UK who want to maximise revenues across all sales channels and strengthen their multi-channel business.
Citrus-Lime’s ‘Click and Collect’ solution can now allow all of the different sales channels to be truly integrated; the web site knows what stock is held at each store, store staff can be notified immediately that a customer is coming in to collect and will know wherther the customer has already paid or needs to pay in store.
'Click & Collect' shopping provides shoppers with benefits beyond the obvious ease of online shopping:
P&P: the customer is not charged postage for their order as it is shipped directly to the store. Not only does this save money, it also prevents the hassle of missed home delivery.
Convenience: this method saves busy people precious time, allowing them to cut in-store shopping entirely out of their schedules. Ordering online means that in-store pickup is fast and easy and can be accomplished within just a few minutes. Best of all, click and collect entirely eliminates the frustration of not being able to find products in store because of low stock levels.
Best of Both Worlds: it allows the customer to see and touch the item in person before making a final purchase, addressing one of the biggest concerns of many online shoppers.
Up-sell: when the customer comes into the store to collect the goods they’ve ordered, store staff can try to up-sell where appropriate. In fact, research has shown that customers typically spend an additional 27% of the value of the original order on additional items in store.
Increased Footfall: The increase to footfall generated via ‘click and collect’ shopping also enables retailers, such as Giant UK, to offer their full range of Bodyscan and Workshop services and establish new customer relationships at the point of sale, to cater for any future maintenance requirements, ultimately driving business into the workshop.
Customers simply shop the store’s online site as usual, adding items to the trolley and proceeding to checkout when done. At checkout, instead of paying with a credit card and choosing postage options, the customer simply selects the ‘click and collect’ option and chooses the nearest Giant store location (via postcode). The entire order is then shipped, usually overnight, to the selected store where it is held for pickup.
For more information please call 0845 603 9254.