Chain Reaction Cycles
Powerful EPOS solution for Ecommerce giant.
Citrus-Lime was selected by Chain Reaction Cycles to deliver the modern, integrated solution to power their state-of-the-art flagship store; providing the software tools required to manage their multi-lane EPOS, back office and workshop needs.
Chain Reaction Cycles, the UK’s most visited sports Cycling website*, have opened their first physical store since their inception in 1985, with their flagship retail store on the Boucher Road, Belfast. With over 180 bikes on display and a mouth-watering selection of components, accessories and clothing, the huge 10,000sq ft, state-of-the-art store caters for all disciplines of cycling and running. A range of in-store services are available from their highly trained staff including: gait analysis and performance fitting, maintenance courses, professional bike fitting from Inspired Cycling plus much more.
Commonly our Supplier Integration Module is used by Retailers to import product descriptions, images and Matrix options directly from a Suppliers database into our Citrus-Lime EPOS solution, enabling live price and stock checks throughout their system. A unique feature of working with Chain Reaction Cycles has been the use of our SIM to import products from Chain Reaction Cycles own extensive Ecommerce database to populate their new EPOS system. This has proven the most direct and efficient way to transfer a retailer’s stock database from an Ecommerce only channel into a physical store, bypassing the time consuming process of recreating thousands of products manually.
Chain Reaction Cycles are also utilising our Workshop Module to handle their busy workshop. Not only does the system reduce the management time and administration involved in running your workshop, it also will help you to reduce costs and provide outstanding levels of customer service. Based around a user-friendly calendar, works orders can be produced at the point of sale and imported into the workshop schedule. Workshop Module will also dispatch an automated SMS or email notification upon job completion. Customer accounts can be monitored for their next ‘service due’ date and previous maintenance habits, enabling Retailers to anticipate a customer’s requirements and proactively drive business into their workshop.
To find out more about Citrus-Lime’s ‘Clicks and Mortar’ solution, call us today on 0845 603 9254
*Experian Hitwise, January 2011 to June 2011.
