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Search Engine Optimisation and the URL Re-writer
What makes the same page list in a different position within a Search
Engine?
The answer is … Keywords and Phrases.
One of the main ways in which Google and the other search engines
decide how to order webpages is by looking at Keywords and Phases.
If your web page contains the keywords “Womble Dustbin Manifesto”
it will almost certainly guarantee you first-page success in the
listings when a user searches for that key phrase, but who is searching
for that and how is that relevant to you?
Of course, you will want to target keywords and phrases that are
relevant to you, and that you think potential customers might type
into the Search Engine when looking for information about the products
you sell. Some keyword phrases are not that competitive, "Womble
Dustbin Manifesto" for example. Others are very competitive
e.g. "Cheap flights" or "car insurance". The
more competitive the keywords, the harder it is to get on that all
important first page! And of course it is the competitive keywords
that tend to be most searched for and therefore will drive the most
traffic to your site.
So now it is getting really tricky to compete for that crucial
Top 10 positioning.
We can help you with this dilemma by providing an on-going support
service that takes the Keywords and Phrases that we identify as
being relevant to your business, and tailoring the pages of your
site to make sure that when they are typed into a search engine
your site is visible.
We do this in a number of ways but all of them can be listed under
three simple headings - Getting You Listed, Getting You Seen and
Getting You Sales.
To find out more about our Search Engine Optimisation Services call
0845 603 9254.
Call Us Now
If you would like more in-depth information about any of our solutions
then call us for a chat on 0845 603 9254.